Join Race Coast KZN as Digital Marketing Manager – Lead Our Digital Marketing Operations Across Multiple Brands!

Are you ready to take your digital marketing career to the next level? Race Coast is seeking a dynamic and innovative Digital Marketing Manager to join our Marketing team. This full-time position reports to the Marketing Manager and is pivotal in driving the digital presence and reputation of our brands.

The Digital Marketing Manager will lead the company’s digital marketing operations across multiple brands, including Race Coast, Gallop TV, Race Coast Sales, Race Coast Turf Club, Race Coast Events, and Tote. This role is responsible for developing and executing the digital marketing strategy, managing all websites and social media platforms, and driving audience engagement to grow the visibility and reputation of horse racing and its associated brands.

The role includes leading a multi-regional team comprising web content managers, social media managers, graphic designers, videographers, and a digital marketing specialist. Together, the team will deliver engaging content, optimise campaigns, and ensure effective use of digital channels. The team will also provide support to the Creative Design Team on large-scale projects.

The ideal incumbent will be highly organised, detail-oriented, and results-driven, with excellent leadership, communication, and collaboration skills. A strong ability to manage multiple priorities in a fast-paced, dynamic environment is essential, as is a passion for digital innovation and delivering outstanding campaigns across diverse brands.

Why Race Coast KZN?

At Race Coast KZN, we blend sport, culture, and lifestyle into a vibrant experience for guests and staff. Our venue is more than a racecourse—it’s a hub for events, tourism, and entertainment. We’re committed to creating memorable digital experiences, and we want you to help make it happen.

What You'll Do

• Develop and implement a comprehensive digital marketing strategy across all brands.
• Plan, execute, and monitor multi-channel digital campaigns to promote race meetings, tote betting, horse sales, and events.
• Lead and mentor a digital team (web content, social media, design, video, and digital marketing specialists).
• Oversee website management, ensuring content accuracy, SEO optimisation, and excellent user experience.
• Guide social media content creation and engagement strategies.
• Ensure all creative assets align with brand identity.
• Direct campaign performance reporting and present insights to the Marketing Manager.
• Keep the company at the forefront of digital marketing trends and introduce innovative engagement initiatives.

What You’ll Need

• Bachelor’s degree in marketing, Digital Marketing, or Communications.
• 5–7 years’ experience in digital marketing, with at least 2–3 years in a leadership role.

• Strong track record in digital marketing leadership.

• Proven experience in SEO, paid media, social ads, analytics, and campaign optimisation.
• Strong leadership, collaboration, and data interpretation skills.
• Understanding of graphic design, video production, and digital workflows.
• Ability to interpret data and present actionable insights.
• Previous experience in sports, entertainment, betting, or events industries is preferred.

What We’re Looking For         

• A digital leader with a passion for innovation and delivering outstanding results.
• Excellent organisational and interpersonal skills.
• A proactive problem-solver who can anticipate needs and resolve issues efficiently.
• High level of integrity, discretion, and reliability.
• Ability to work collaboratively with cross-functional teams.
• Adaptability and flexibility to manage changing priorities and work schedules.
• Tech-savvy and comfortable using digital tools for marketing management.
• A positive, energetic attitude and a genuine enthusiasm for working in a fast-paced, dynamic environment.

Why You'll Love Working Here

• Dynamic Environment: Be part of a vibrant team at one of KwaZulu Natal’s most iconic venues.
• Innovation at the Forefront: Work with the latest technology in a fast-paced, exciting environment.
• Career Growth: We believe in nurturing talent and offering opportunities for growth and development.
  

Ready to Join the Adventure?

If you’re passionate about digital marketing and want to be part of a vibrant, ever-growing team, we’d love to hear from you.

Disclaimer

Should you not hear from us four weeks after the closing date, please consider your application unsuccessful. Only shortlisted candidates who meet the minimum requirements will be contacted. The company reserves the right to not fill the position should a suitable candidate not be found.

Application Process

Interested candidates should submit a detailed CV and cover letter outlining their suitability for the role to: